We discuss topical items related to the industry here.
Many pet parents and guardians have been convinced that the "healthy", "natural", "premium" and "recommended by" labels on pet feed MUST mean that the stuff inside the bag is good for your fur kids. Alongside these words, we often find claims of 100% "complete and balanced" that leave us to assume we are providing the best food for our dogs and cats;- feeding the same dry cereal based diets day in and day out. Yet, most pet parents and guardians do not fully appreciate what goes into these feeds, even their own food. BigPetFood place images of fresh cut chicken breast, fresh fruits and vegetables and wholesome grains on their packages, but, this is rarely what is actually inside the bag.
A new trend in kibble is "natural", or "real" or "fresh" ingredients. Kibble is still kibble, and still based on a dry matter base. In keeping with labelling requirements, these ingredients are listed by weight, but "real" chicken contains water! And when it becomes dry, it no longer represent the "chicken" in the feed, as the rest of the non-animal proteins are now the primary ingredients. We discuss this trend in greater details.
Recently, a spade of articles about the “dangers” of raw feeding has been doing it’s rounds on social and digital media. We believe that our rabbit opponents are at it again, clutching to straws to create fear, uncertainty and doubt. One such study (Freek P J van Bree, 2017) by researchers at Utrecht University states that raw diets (or meals) could be contaminated with bacteria and parasites, that could potentially harm you and your pet. We discuss this topic in detail.
A bad hair day can spoil many good moments, and create much discomfort! Choosing the correct shampoo for your pack is therefore extremely important. We discuss this topic in more detail.
Often, pet parents will spend gobs of money trying to get their pups to behave in the fashion that they desire only to find out that they really should have sought the assistance of a professional canine behaviourist! There is a difference between Trainers and Behaviourists, not all problems require retraining your pet. Before contracting with any animal professional you should understand exactly what each one does to help fur kids.
One can rightfully ask: why raw and not kibble? Pet parents are asking that every day, and some are coming to the realization that while their fur kids may be doing well, they could be doing better. This is one of the reasons pet parents switch their pets if their pets do not have some major health problem. They switch because they believe their dogs or cats can have better quality lives if they are fed a raw diet.
The amount of trust given to veterinarians compared to the amount given to the family doctor is truly amazing. It is virtually unheard of not to seek a second opinion when given a worrisome diagnosis by the family doctor. A healthy dose of "skepticism" is precisely what launched such successful websites as WebMD and online referral services for doctors. We discuss current trends in the "traditional" veterinary industry as it applies to our fur kids' nutrition.
The Association of American Feed Control Officials permits a pet food manufacturer to claim that its product is “100% complete” provided that the manufacturer has complied with AAFCO’s feeding trial protocols or nutrient profiles. If you think about it, this is quite an incredible statement. Claiming that anything is 100% is like claiming perfection, total knowledge, and absolute truth. We discuss this topic in greater detail in the article.
Understanding the label of a commercial pet food is crucial to you as the pet parent and / or guardian, as it is a legally binding contract between you and the pet food manufacturer. Even nutritionists have problems decoding pet food labels. There are thousands of things to consider, from maximums and minimums of fiber content to ingredient sourcing to how the food was actually tested so you don’t inadvertently turn your pets into test animals. In this article, we help you understand the basics, through a simple method, to decode the pet food label and to make the most of the information you’re given.