General Articles

We discuss topical items related to the industry here.

From Trash to Cash ...

Posted By: Ockert Cameron Published: 17/11/2016 Times Read: 2108 Comments 0
From Trash to Cash ...

We discuss one of the key drivers behind the commercial kibble industry, and our human nature that fuels this trend.

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There is only one good, knowledge, and one evil, ignorance

Posted By: Ockert Ockert Published: 17/11/2016 Times Read: 949 Comments 0
There is only one good, knowledge, and one evil, ignorance

An honest, open discussion of what is being promoted through raw food for pets, BARF, and other feeding philosophies, with a look at both sides of the raw debate.

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Through the Looking Glass

Posted By: Ockert Cameron Published: 15/11/2016 Times Read: 1156 Comments 0
Through the Looking Glass

We provide some insights into the start of the pet food industry, how kibble came about, and some of the driving factors.

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