We believe that pet parents are passionate when it comes to the subject of what they feed their fur-kids, and with good reason. A good diet can contribute to a long and healthy life and even psychological well-being for our fur-kids and likewise for our pet parents. Our moto: Happy Pets = Happy Parents! The question you are trying to answer;- what is the best food to feed domesticated dogs or cats? While the majority of pet parents feed commercial grain-based kibble or canned food, many pet parents like you, today, are looking for healthier options. And the net is full of materials to help you, and confuse you, when it comes to natural feeding.

You will find many anecdotal reasons for feeding on biological specie appropriate diets, for and against, or home-cooked for that matter, even more on the prey model. You will also find many “scientific” articles on why not to feed raw, sadly, as little research is done into raw feeding.

And not too mention all of the confusing terms! Why do we refer to natural diets? In our minds, raw is complete, and therefore natural, as designed by nature, and not broken. Raw, in today's convenience society, seems to indicate part of something, and not complete. But natural contains all the parts needed (as designed), therefore complete (or whole), so we advocate natural pet cuisine, or if you want to knit-pick, biologically specie appropriate natural raw pet cuisine.

“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumoured by many. Do not believe in anything simply because it is found written in your religious books. Do not believe in anything merely on the authority of your teachers and elders. But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.” - Buddha

To paraphrase Dr Ron Hines from Texas, USA, what we have learned to date, is that there are exaggerations on both side of the pet food diet debate. Your fur kids will not live forever on natural unprocessed diets, but they won’t either die tomorrow from eating them, and the right decision for you depends on you and your pet's specific situation.

The difference is that we are documenting our learnings here for everyone to read, review, comment and contribute! When we started, we spend hours on end trying to decipher the garble available on the net to read, purchased many thousands of dollars of books to read (and have read), and are now starting to document our learnings, so that you, as the pet parent and guardian, can benefit.